We live in a world where “Tween” marketing now begins from the age of six. When a six year old is no longer considered a child, but in-between childhood and adolescence, there is something wrong.
The influence on beliefs is significant, no longer do kids want to be astronauts, they just want to be rich.
This documentary about the marketing of products, brands and consumerist values to children is powerful stuff. I am certainly going to be keeping a closer eye on the media that my children are exposed to; apart from anything else this will save me a lot of money!